"Fundamentals of LiDAR Remote Sensing" by P.K. Garg and Arti Tiwari is a thorough exploration of LiDAR technology its principles and its applications. The book covers the basics of LiDAR including its components systems and data processing techniques as well as its applications in various domains such as agriculture forestry urban planning and autonomous vehicles. With a focus on providing a deep understanding of laser scanning and its data processing techniques the book addresses theories and practices of information extraction from LiDAR data including terrain surface generation forest inventory and 3D modeling. Written by experts in the field this comprehensive book is an essential resource for students and professionals working in diverse disciplines including geomatics civil engineering earth sciences and computer science.

"Neuropharmacology" offers an exhaustive exploration of the complex interactions between medications and the neurological system. The book is divided into sections that delve into Neurohumoral transmission in the autonomic and central nervous systems drugs acting on these systems and psychopharmacology. Additionally the book covers topics such as pain management neurological disorders cognitive and memory enhancer and future challenges in Neuropharmacology. With its comprehensive coverage of nervous system drugs this book is an essential resource for students researchers and clinicians seeking to deepen their understanding of Neuropharmacology and its applications in treating neurological disorders. The book is covering the syllabus of drugs acting on the nervous system in Pharmacy Medical and Nursing courses.

"Novel Drug Delivery Systems" represents a cutting-edge area of pharmaceutical science combining principles from various disciplines to revolutionize drug administration and utilization. This meticulously designed textbook aligns with the Pharmacy Council of India (PCI) syllabus providing undergraduate pharmacy students with comprehensive knowledge on advanced drug delivery mechanisms. The book serves as a valuable resource for students preparing for careers in pharmaceutical sciences and healthcare as well as postgraduate students seeking deeper insights into Novel Drug Delivery Systems.

How do you make your message stand out in an industry driven by science and data? The answer lies in storytelling-the most powerful tool in a marketer's arsenal. Storytelling in Pharma Marketing unravels the art and science of crafting narratives that build trust engage stakeholders and drive meaningful action. Whether you're communicating with healthcare professionals patients caregivers payers or investors this book provides a strategic blueprint to create compelling ethical and impactful stories that resonate. Discover the Science Behind Great Stories - Why do some messages stick while others fade? Learn the psychology and neuroscience of storytelling in pharma. Master the Framework - A step-by-step guide to crafting narratives that align with your brand's purpose and values tailored for multiple stakeholders. Leverage AI Emerging Technologies: Explore how AI wearable tech and immersive experiences like AR and VR are revolutionizing pharmaceutical storytelling. Learn from the Best - Real-world case studies from pharma and beyond revealing how the most successful brands have harnessed storytelling to create impact. Navigate Ethical  Compliance Challenges - Striking the balance between compelling narratives and regulatory constraints in a highly regulated industry. In today's digital era where information is abundant but attention is scarce stories have the power to transform how pharmaceutical brands connect educate and inspire. This book is an essential resource for pharmaceutical marketers brand managers sales teams and medical affairs professionals who want to harness storytelling to drive engagement and business success. Your brand has a story-make sure it's the one people remember.

"Text Book of Regulatory Affairs Intellectual Property Rights Patents and Quality Assurance" by K. Ravi Shankar N. Divya T. Udaya Kumar and K. Srinivas is a meticulously crafted resource that brings together various important topics related to pharmaceutical technology regulatory affairs and patents. The book provides conceptual information on these topics making it an essential resource for students specializing in pharmaceutical analysis technology and regulatory affairs. With its comprehensive coverage and easy-to-understand language the book aims to provide students with a single-source reference eliminating the need to consult multiple textbooks and scientific journals. The inclusion of references after each chapter further enhances the book's utility making it a valuable resource for students seeking in-depth knowledge.

MCQs in Pharmaceutical Chemistry is a carefully structured and academically rigorous resource designed to support pharmacy students in mastering the core areas of pharmaceutical chemistry. Featuring an extensive collection of multiple-choice questions, the book systematically reinforces conceptual understanding, nurtures analytical thinking, and enables meaningful self-assessment across a wide range of topics.Integrating content from Pharmaceutical Organic Chemistry I, II, and III, as well as Medicinal Chemistry I, II, and III, the volume encompasses both foundational principles and advanced concepts required at undergraduate, postgraduate, and competitive examination levels. Each item is framed to ensure clarity, precision, and alignment with contemporary pharmacy curricula and examination patterns, making the book a dependable companion throughout the academic journey.With its comprehensive coverage and exam-oriented approach, MCQs in Pharmaceutical Chemistry serves as an invaluable aid for classroom learning, test preparation, and rapid revision. It aspires to foster a strong grounding in pharmaceutical chemistry while encouraging critical thinking, professional competence, and a sustained interest in the pharmaceutical sciences among learners and educators alike.