How do you make your message stand out in an industry driven by science and data? The answer lies in storytelling-the most powerful tool in a marketer's arsenal. Storytelling in Pharma Marketing unravels the art and science of crafting narratives that build trust engage stakeholders and drive meaningful action. Whether you're communicating with healthcare professionals patients caregivers payers or investors this book provides a strategic blueprint to create compelling ethical and impactful stories that resonate. Discover the Science Behind Great Stories - Why do some messages stick while others fade? Learn the psychology and neuroscience of storytelling in pharma. Master the Framework - A step-by-step guide to crafting narratives that align with your brand's purpose and values tailored for multiple stakeholders. Leverage AI Emerging Technologies: Explore how AI wearable tech and immersive experiences like AR and VR are revolutionizing pharmaceutical storytelling. Learn from the Best - Real-world case studies from pharma and beyond revealing how the most successful brands have harnessed storytelling to create impact. Navigate Ethical  Compliance Challenges - Striking the balance between compelling narratives and regulatory constraints in a highly regulated industry. In today's digital era where information is abundant but attention is scarce stories have the power to transform how pharmaceutical brands connect educate and inspire. This book is an essential resource for pharmaceutical marketers brand managers sales teams and medical affairs professionals who want to harness storytelling to drive engagement and business success. Your brand has a story-make sure it's the one people remember.

The study guide was compiled on the basis of the Federal State Educational Standard of Higher Education in the field of education (specialty) 31.05.03-Dentistry (2016), the Professional Standard "Dentist" (2016), the Curriculum for the specialty 31.05.03-Dentistry (2024), the Work Program for the discipline "Pharmacology" (2024) in order to master general professional (GPC–3, GPC–6) competencies.
The manual contains over 100 mandatory prescriptions for the course of pharmacology. Prescriptions were made in accordance with the current rules for prescribing drugs - order № 1094n, dated at November 24, 2021. “On approval of the procedure for prescribing medicines, forms of prescription forms for medicines, the procedure for registration of these forms, their accounting and storage, forms of prescription forms containing the appointment of narcotic drugs or psychotropic substances, the procedure for their manufacture, distribution, registration, accounting and storage, as well as the rules for registration of prescription forms, including in the form electronic documents”.
The educational-methodical manual is intended for students studying in
the specialty 31.05.03 — "Dentistry".

The tutorial was prepared in accordance with the Federal State Educational Standard of Higher Education 3++ in the specialty 31.05.01 General Medicine (2024), the basic professional educational programme in the specialty 31.05.01 General Medicine (2024), the curriculum of the specialty 31.05.01 General Medicine (2024), the work program of the discipline "Medical Genetics" (2024) for students majoring in the specialty 31.05.01 General Medicine, and is intended for mastering general professional (GPC–1, GPC–2) and professional (PC–5, PC–6, PC–8) competencies in accordance with the Federal State Educational Standard 3++.The textbook presents current data on the mechanisms of carcinogenesis and modern methods of diagnosis of malignant neoplasms, and also provides a description of hereditary tumor syndromes. The publication includes tests and situational tasks with examples of answers.

В части III учебного пособия размещен учебный материал по темам «Ишемическая болезнь сердца», «Внезапная коронарная смерть», «Стенокардия», «Острый коронарный синдром», «Инфаркт миокарда». Он дополняет основные базовые учебники по внутренним болезням современными научными знаниями этиологии, патогенеза, классификации, клиники, методов диагностики, лечения и профилактики наиболее распространенных заболеваний внутренних органов с учетом новейшей тематической научной литературы, международных и российских клинических рекомендаций и стандартов медицинской помощи последнего пересмотра, способствующие формированию у обучающихся общепрофессиональных и профессиональных компетенций, ассоциированных с трудовыми функциями. Для самоконтроля обучающимися сформированности компетенций предложены тестовые задания и ситуационные задачи с эталонами ответов, составленные авторами по учебному материалу с учетом индикаторов достижения компетенций.

The tutorial presents information organization of a dental office, instruments used by a dental, the main diseases that a doctor may encounter and methods of their treatment It is intended to be used both in classroom and independent work of students majoring in specialty 31.05.01 General Medicine.

Учебное пособие по лечебному питанию предназначено для врачей (терапевтов, диетологов, врачей узких специальностей), обучающихся в системе дополнительного профессионального образования, ординаторов.
В настоящем учебном пособии изложены современные представления по лечебному питанию в клинике внутренних болезней при патологии сердечно-сосудистой системы, органов желудочно-кишечного тракта и эндокринной системы; при хронической болезни почек, ревматологической патологии и болезнях органов дыхания. Руководство иллюстрировано рисунками, схемами и таблицами.

 Учебное пособие предназначено для врачей общей практики, участковых терапевтов, аллергологов, пульмонологов и ординаторов. В настоящем учебном пособии освещены принципы ведения пациентов с тяжелой бронхиальной астмой. Обсуждаются вопросы патогенеза, а также основные методы лечения, включая таргетную терапию. В пособии описаны характеристики моноклональных антител для лечения тяжелой бронхиальной астмы и порядок маршрутизации пациентов с бронхиальной астмой, нуждающихся в лечении генно-инженерными биологическими препаратами в медицинских организациях.

В данном учебном пособии представлены основные и альтернативные системы изоляции рабочего поля в стоматологии и способы их применения в различных клинических ситуациях. Освещены возможные трудности в работе с изоляционными системами и способы их преодоления. Пособие предназначено для клинических ординаторов, врачей-стоматологов-терапевтов по специальности «Стоматология терапевтическая» (31.08.73)

Solar energy or energy from the Sun is the energy of future. The energy will serve the mankind s all requirement of energy in various form. Interestingly this is also the answer to all problems associated with traditional forms of energy now in use and taken for granted eventually to save the planet esp. against the calamities resulting from global warming and climate change  not just fashionable to talk about.The present book whilst dealing with all aspects of exploiting solar energy in all forms the main focus of the book is on describing the generation of electricity from solar energy. A major part of contents deals with the design installation and operation of rooftop solar systems on the author s roof covering a time span of over ten years. The other important gadget on the roof top is more than twenty years old  Solar Water Heater that works using solar energy in direct form providing round-the-clock hot water in the house the system requiring little maintenance has paid over itself many years ago. An important feature of the book is a detailed discussion on the application of solar energy in health care industry to improve and modernise working of hospitals and health-care centres in the interest of patients and the environment and proving use of electrical energy from the Sun to be most cost effective.The last chapter deals with a comprehensive list of  frequently asked questions or FAQs with answers. This is aimed to help readers clarify all queries that might naturally arise to learn more about varied aspects of solar energy and encourage them to exploit solar energy in various forms mainly to set up a rooftop to generate electricity from the Sun availing it free in a few years after a moderate initial investment to set up a suitable rooftop solar system.

Вы держите в руках вводное практическое руководство по быстро развивающемуся направлению, объясняющее взаимосвязь мозга, психики и сердечно-сосудистой системы — психокардиологии, поведенческой кардиологии или кардиологической психологии. Руководство освещает и пробует решить широкий спектр вопросов: Что такое «кардионевроз» или синдром «солдатского сердца»? Как взаимосвязаны сердечно-сосудистые и психические расстройства? Что такое ось «нервная система-психика-сердечно-сосудистая система»?
Гнев, социальная изоляция, нейротизм и сердечно-сосудистые расстройства? Что такое стресс-связанные сердечные аритмии и кардиалгии? Личностные особенности типа «А», «D» и сердечно-сосудистые расстройства? Что такое гипертоническая болезнь белого халата, тонометр фобия или страх измерения давления? Стресс, эмоции и уровень холестерина?
Книга предназначена всем кто интересуется вопросами психического здоровья, в том числе клиническим психологам, психиатрам, психотерапевтам, врачам-кардиологам, а также пациентам с сердечно-сосудистыми расстройствами и их родственникам.

MCQs in Pharmaceutical Chemistry is a carefully structured and academically rigorous resource designed to support pharmacy students in mastering the core areas of pharmaceutical chemistry. Featuring an extensive collection of multiple-choice questions, the book systematically reinforces conceptual understanding, nurtures analytical thinking, and enables meaningful self-assessment across a wide range of topics.Integrating content from Pharmaceutical Organic Chemistry I, II, and III, as well as Medicinal Chemistry I, II, and III, the volume encompasses both foundational principles and advanced concepts required at undergraduate, postgraduate, and competitive examination levels. Each item is framed to ensure clarity, precision, and alignment with contemporary pharmacy curricula and examination patterns, making the book a dependable companion throughout the academic journey.With its comprehensive coverage and exam-oriented approach, MCQs in Pharmaceutical Chemistry serves as an invaluable aid for classroom learning, test preparation, and rapid revision. It aspires to foster a strong grounding in pharmaceutical chemistry while encouraging critical thinking, professional competence, and a sustained interest in the pharmaceutical sciences among learners and educators alike.

The book "Indian Systems of Medicine" by Soumya Bhattacharya and Mithun Rudrapal is an exhaustive resource that delves into the principles and practices of Indian Systems of Medicine (ISM). The authors provide a comprehensive introduction to Indian Systems of Medicine (ISM) covering its history philosophy and various branches including Ayurveda Yoga Siddha Unani and Homoeopathy. The book also explores the integration of Indian Systems of Medicine (ISM) with modern scientific standards and research methodologies addressing topics such as formulation development standardization techniques and Good Manufacturing Practices (GMP) for Indian Systems of Medicine (ISM) formulations. Additionally it discusses contemporary challenges in quality assurance safety monitoring and regulatory frameworks making it an invaluable resource for students practitioners researchers and academicians.